When you are communicating with your team or organization do you ever feel like you are speaking a language they don’t understand? Do they look more glazed over than a box of Krispy Kremes? Yea, me neither.
Is it all the acronyms we used… maybe?
Is it the latest business buzzwords that we tossed in… possibly?
But more than likely it’s that we forgot to answer the most important question of all first?
This question is the “deglazer” if you will. It allows them to relate and then process and use all the information that you follow with. What is that question you ask? Well it is...
How does your subject affect them? Or said differently, what is in it for them if they comply or follow along versus ignoring and remaining with the status quo?
So many times I listen to leaders as they discuss new initiatives and they share great plans for big changes. Unfortunately the audience cannot hear them because they are listening to their inner voice speculate on how this is going wreck their life. Very few leaders can talk louder than the inner voice of the audience but if that leader answers the question for the inner voice sometimes the voice can be kept quite long enough to allow the listener to grasp more of the key points of your message.This is one of the reasons we must communicate key changes multiple times and with multiple medias. This is also why we focus on two way communication to check for understanding after the topic is communicated.
So to recap 5 steps to "deglaze" your audience and speak over the inner voice:
1. Address what is in it for them
2. Address how it affects them
3. Communicate the message multiple times
4. Use multiple medias
5. Use two way communication to check for understanding
Are you communicating over the inner voice of your audience?