As we start a new decade, many of us are thinking about what we need to do to excel over the next 10 years. I have chosen seven corporate slogans to build a plan that will move us forward toward greatness. Here are the 7 I chose, their providers and what they mean to me:
NextEra Energy: We Heard You
Listen, intently. Listen and observe what is going on around you.
Apple: Think Different.
Think hard first. Don’t respond until you think. What was really meant by what you heard or saw? Does it matter in the big picture? What should you do with the information?
Alphabet: Don’t Be Evil.
Live a positive life and do your very best to leave everything better than you found it.
Northrop Grumman: Defining the future
Define where you want to go. After you listen, observe, and think, then plan positively. Write it down. Break it into steps. Put dates for completion.
Nike: Just Do It
Stay on focus and do it. Do something toward the goal every day. Even if it is just a small element do it.
McDonald: I’m Loving It
Love what you do. You don’t have to love every part of it but if by in large you don’t enjoy what you are doing go back to Northrop Grumman.
American Airlines: Going for great.
Be the best you can be. Don’t settle for mediocre. Plan for greatness. Have a passion for it and then jump back to Nike.
I hope these slogans help you as you listen, reflect, think, gut check, plan, do, love and capture greatness.